Sem Walton zrobleno in America to what I created wal mart. Broken in America. Like I created Wal-Mart. About the book “How I made Walmart” by Sam Walton

Know your clue!

“Today I was truly spared!” - so you can say whether someone, someone holds the whole book in their hands. Before you is the autobiography of Sam Walton - not just the memoirs of an American who achieved success in life, people, how he created the "American dream" and became one of the richest people on the planet. Without further ado, the treasure chest of secrets is the key to unraveling the Wal-Mart phenomenon - from the creator, from the first hand.

Wal-Mart today is the leader of the global business, the number one company in the light distribution industry. In 2003, the turnover of sales of accounts was over $256 billion. stores around the world: in the USA, Argentina, Brazil, Canada, China, Germany, China, China, Mexico, Puerto Rico, Great Britain, and serve over 1.5 million Wal-Mart retailers.

In 1979, the turnover of Wal-Mart for the first time exceeded $ 1 billion. In 1993, the turnover on the chain was 1 day. In 2001, rotation is 1 day. A year ago, a new record of $1.5 billion was set in one day. Shvidshe for everything, at the time of the release of the book of wines, there will already be beatings.

But not less than these fantastic figures tie our respect. Skada Nemovirym, ale, with the cousinized Nebvyloma riwan, in the Industrogi Wal-Mart in 4 ranges of Vylizho Perevilizhoy Iz, more than the nationwide-the mandate of the Carrefour of the $ 65 billion. Vіdriv, scho does not have analogues. How did such a roaring roar roar before our eyes? What is warehouse success? You can find out the advice from this book.

Why would we want to open our library - a series of books written by professionals and for professionals? Perhaps, it is important to know otherwise, as with such a right it would claim the role of “The Bible for the retailer”. The book came out and immediately became a bestseller in 1992. After a few months, Sam Walton was gone. This autobiography is yoga command. From the boundary vіdvertistyu vіn rozpovida about your look at life, about the people who helped Wal-Mart today's success, about the technology that allowed you to create a miracle.

Ten years later, in 2002, Adrian Slywotzky, Harvard professor and director of Mercer Management Consulting, leader in corporate strategy consulting, at his book "The Art of Profitability" (The Art of Profitability) write:

“Two books, like a warto read: Sam Walton "Growed in America" ​​and "Invest Your Soul" by Howard Schultz z Starbuck "s (Pour your heart into it) by Howard Schultz). Why a leather retailer doesn't read any of the books less than three is a complete mystery to me. Having read the two, read in the third place with a singing method: understand how local leadership can be reached, why it is formed and why the wart.

І stop: do not read for rozvay, want to offend the books of the Church. Read to get started. Having read, yavіt, yavіt seriously, not five times, you implement a typical business model for a business with local leadership with income. Tell me, how could you change, relying on the analysis of distilled knowledge from these two books.

One of them is in front of you. She has no elementary truths. Vaughn reveals the veil of mystery over Tim The New York Times called "the most effective and viable innovations between technology, organization of work and a new form of market".

But not all secrets were shared by Sem Walton: “We have always known about those who “who have the power of information, that power of the situation”, however, at that stage, with which we can lead her with the help of a computer, truly give us the ability to take precedence over our own competitors". Dorimuyuchis tsgo principle, vіn less knowing the main vyrіshennya problems of logistics, replenishment of stocks and pobudovі іnformatsiynih іnformatsіykh іnformatsіykh іnformatsiynykh іnformatsiynykh іnformatsіykh sistem іnformіnіnya tsimi protsessy, yakі zasosovyat Wal-Mart. Saving time, speediness and flexibility are the main criteria for innovation. The leaders of the Russian market on the basis of knowledge from the book of approaches and principles can show their know-how to improve competitiveness. Golovna, reading these books stinks, there are clear points in sight.

“I don’t know what happened with Wal-Mart, the yakbees sat quietly and didn’t throw any competition at all. I respect that we would be deprived of a purely regional, small trade net. Then, as I guess, we would be tempted to sell our company as a foreign national border, like a shvidky way to suffocate the provincial market.

We believed that instead of uniquing our competitors or checks, until the stench descends on us, it’s better to learn from all of them.”

Without a doubt, this quote from Walton is ready to be substantiated by a Russian retailer who thinks about the future. Today is the opportunity to build your trading empire here. For whom it is necessary to joke, she knows her own opinions, as the creator of Wal-Mart knows them.

…In Arkansas, near Bentonville, near the Five amp; Ten Cents ("Five and ten cents"), de roznav Sem Walton, now the Wal-Mart Stores Museum. A new one has a view of commodities of the last century, and in the middle of them there is a great thermometer. Yogo one of the buyers turned to Walton, stating that he "wrongly shows the hour."

The most recent, but someone else's information may be "wrong".

Know your clue.

Olena Kudrina,

Vice President of FIT – France Informatique et Technologie

PEREDMOVA

I love you, friends. I'm Sam Walton, co-founder and president of the Wal-Mart Stores. I guess you have already had a chance to buy in one of our stores. Or, perhaps, you have added shares of our company. As it is, you probably already know how I write as the greatest diva, tim, what my companions at Wal-Mart have achieved in 330 years, which we went through when we opened our first store here, on the Arkansas pub . Tsі mіstsya I'm that my company dosі vvazhaemo my fatherland. It is important to believe that, having grown from one small shop, we grew up in the largest retail trade in the world. And from that hour it passed such a terribly rich hour.

However, the results for all the years of the change of "Wal-Berezen" were created impersonal disinformation, myths and realities. I think that too much respect was given to my special financial rights, respect that brought me, and my relatives, the faceless lives of life, even though I just ignored it and all my strength, directing it to those who were hurting my life "Wal-Baby" Everything went as it should.

At the principle, and at once, everything goes, like before. Including hіba those who have already had a chance to fight cancer, that, perhaps, those who, when I was younger, did not become impeccable. For the rest of the hour, a nameless people, including Helen and the children, the active cores of our company and making partners in the trade, settled on me: mov, only I and no one else is guilty of spreading the world's history of Wal-Mart. Well, it suits me less, all my life is closely related to our company and I need to work for the qiu work, not putting it on the right in my old age, while I’m still in employment. The axis of why I am trying to tell the story more beautifully, borderline close to the decimal break of the podia that you have been with us, and I support you, that it will be such a cicava, funny, and hoarsely, like a bula for all of us, and I will pass the zoom on to you b a small child of that spirit, with which they were pierced by everyone, creating their company. And more: most of all, I want to imagine that the shareholders played a great role in the right success achieved by the company.

remember, Bill Gates will always respect the richest person in the world? Axis і ні - з 1985 to 1988, the creator of the retail chain of Wal-Mart stores, Sem Walton, took down the palm tree. About his history of wine success, he wrote in his autobiography "Made in America. Like I created Wal-Mart." Otzhe, read the lessons of business uncle Sema!

Who is Sam Walton?

The king of American commerce, Walton is no less than a book, but at least a TV series on real pods. Yogo life - a lot of twists and turns in the plot, the history of evils and falls, deafening successes, great pennies, a wild shana.

Like a lot of great businessmen, the future tycoon was born in the provincial town of Oklahoma. It became a podia at 1918 roci. In childhood, showing an active life position: having made my way to the university,becoming president of the studentand, having successfully completed the apprenticeship, having obtained the bachelor's degree. Pratsyuvav hiring a doctor, pіd another hour svіtovoї pіshov vіynu, and then vyazav credits (about three troch below) and opened your first franchise shop trademark Ben Franklin.

Nezabarom zamіst one Sem keruvav already nine stores merezhі. Having got used to it, having proponnuv to the hairdressers of the trade mark in the placessupermarkets - imagine today's shopping malls with low prices close to wholesale.Yoma was vindicated, and Walton vindicated the deeds on his own. Viyshlo radically: vіn falling asleep that very merezh, yak glorified yogo to the whole world. Zavdyaks of their good-naturedness, vicious pricing policy and advanced practice Sem outperformed competitors, expanding their business and step by step becoming a right monopolist.

Already in 1970, 20 Wal-Mart stores were opened in US cities. And on this daytsієї trade ї merezhі already over 4000 shops in the whole world.The assortment of goods has crossed 70,000 positions, and the volume of sales has reached over 200 billion dollars.Kіlka rokіv pospіl in the 80s, the tycoon was the richest person on earth.

Dyadechko Sem died in 1992. According to Forbes, yoga statistics were at the time of death 58.6 billion dollars. The squad of those children of Walton has declined - now the stench comes in from the top richest people in the world.

Business Lessons Uncle Sam

1. Don't be stingy, don't overcharge

Eh, how great is the peace of mind to increase the price more, to take more surplus! Only in practice, I feel like going out of the way: people go to other competitors, who reduce the number of goods, the state’s discounts and sales. So did the King of Commerce Sam Walton. Even before Wal-Mart, I fell asleep at the Five&Ten Cents store, and on the very first day I won the sales, and then I gradually gained discounts on various goods. Buyers were in the grip and went to the store in an endless stream.

At the next outlets uncle Sem dorimuvavsya quiet principles themselves. Vіn vivіv rule: navіscho checks of seasonal sales, how can you rule these days? Another postulate was the reduction of prices for any goods of the day. For example, today children's toys are sold for a low price, clothes tomorrow, day after tomorrow and accessories.

Some ideas were given to Walton as revolutionary, and then step by step they were taken over by other businesses. Low prices and discounts have become such everyday life, like payment for cards and cashback. Ale, how to reach low prices, do not spend yourself on a churn - feed you. The secret to the success of the king of trade was even simpler: he was especially homely with post-employees about low prices, robbing the minimum nationality and especially delivering the goods to the stores. Can you do that?

2. Smile!

I don’t know why Sem Walton was friends with another chuckle-faced American, Dale Carnegie, but the two of them got together in one: smile more often, and people will reach out to you. On the cob of the kar'єri, Volton especially chimed the skin purchase at the door, talking to people, kindly talking and, loudly, laughing at all 32 teeth. He didn’t rave about talking with a skin buyer, having told about his life, about the team of those children, and people cited it.

So it is self-restraint and yoga spіvrobіtniki. Dosi at the shops of the merchants follow the law of ten krokiv, which may be the nobility of leather spivrobitnik. Vіn kazhe: if the buyer goes to the spіvrobіtnik closer lower by 10 krokіv, that goiter will laugh and ask for help, if you don't need help.

What can you do in Russian realities? Well, frankly speaking, the Russians are not the most cheerful people in the world, our people do not sound laughing at the ignorant and may not respond to your wide air. But try everything, and, perhaps, your very company smile will become a mother company.

3. Zaporuka success

Like our past: patience and work to grind everything. Gosh again and re-read the biography of Sam Walton. Like a son's farmer, he has gone to become the richest person in the world, why can't you stay with you? Go boldly to the point, do not mark the passage to the path, but be singing, so that you can win this world.

4. Do not hesitate to ask for help

On the occasion of his first store, Sem had a chance to take out a loan. The fathers of this squad were wealthy people - it’s clear the speech, before them, I’ve turned for help to us in front. Having respected Father-in-law Walton, he paid him in return. To that, the young man did not hesitate to borrow from his relatives, and then again - it paid off a hundredfold.

Obviously, with the development of business, the magnate also had other investors - a serious, lower merchant from Arkansas, the father of his squad. And yet, the principles were left with a lot of them: just do justice to your own surplus - ask boldly and don’t fight anything.

5. Learn, grow

Help of relatives - it’s great, engagement and practice - even more beautiful, luck and good luck - it’s chic, but don’t forget about the master’s development. If you don’t learn something new, don’t develop, it’s too early for you to experience a crisis and stagnation - which is not good.

Sem Walton constantly traveled around the country, learning and partnering with other enterprises, adopting and implementing new ideas, winding up their mistakes and failures. Navit on vіdpochinku vіn postiyno thinking about the work, and like a bachelor at the front of the shop — it’s easy to go there and ask for help from spivrobіtnikami.

You can also adopt such a model of behavior in life, since now there are opportunities for whoever I want to row. In Russia, conferences, master classes, professional forums and seminars are regularly held, and the stench of our university Internet marketing topics is even worse. Axis where you can know people and gain important knowledge! There is no way to change your mind - watch conferences and webinars online, and at the same time, save. Speak on thematic maidanchiks, get contacts and links, and I will accept you.

Let's say you have a business selling phones. Abo sushi delivery. But an online cosmetics store is not important. You can go along the rolling, trodden by thousands of steps on the road and not see the stars from the sky, but a better idea is to move the new one. Then you will become a leader, they will follow you, you will inherit.

Sem Walton, for example, the first in America to run self-service. Vіn mysliv is simple: to give the buyers vіzok and the possibility of an unobstructed purchase of goods, vіn obov'yazkovo speed up freedom and come more. You yourself guess how your list of purchases will be made at the merezhe hypermarket and the shop will buy a booth, where you will buy after the robot and buy bread and milk. If you especially buy, check behind the back, check other buyers. And you can go to self-service stores any day and choose the ones you want to hurry up.

Another one new idea, having become the ancestor of Uncle Sem: open supermarkets not only near the center, but also on the outskirts. At the same time, we’ll be sure that “Ashani”, “Crossroads”, “Diksi” and “Pyatirochki” will hoot around the neighborhood. Buvay, that in one yard, a small number of shops coexist peacefully, and the axis of the paradox is that there are no chances of mishaps with purchases.

Behind Walton's words, all the ideas that reach the world of science need to be adapted to your business. Well, I'd like to try it. At the same time, for example, cryptocurrency is popular - think about how you can get stuck. In the sphere of Internet access, the authorities are clamoring for video clips and stories - are you already rooting for them? What are you checking!

7. Don't focus on failures

Do you think that empires will be easy and let the young Sem sizzle with erysipelas? It’s not like that: there were difficulties in yoga business-advantage, hands dropped, and sank. I remember the moment at the book, if Walton's family was literally out of place. Friends, business acquaintances, a reputation for a calm life were lost there. For a short hour, the businessman allowed himself to suffer, and then he got to his own hands and began to win out of an unacceptable situation pluses. I moved to a different place and settled down there, I opened another shop and, as we already know, reached success. Vіn becoming protective and obachlivіshim - in a word, nabuv dosvіdu.

The moral of this tale is simple: whether there is a crisis - tse viklik, tse change the path to the best. There is no sense to hurt yourself and get hung up on failures - you just need to get up and go far, start back and anew, and anew.

8. Speak about servicemen

The atmosphere is warm, the bosses are friendly and supportive – it’s not a utopia, but a reality, like Sam Walton did at his stores. Among the main rules of the company - people's appointment to spіvrobіtnikіv.

  • do not punish, but discuss;
  • put to the skin practitioner like a business partner;
  • generously share with surpluses, and even work for the benefit of the company all at once;
  • stimulate pracіvnikіv to the furthest zvrshen - premiums, give bonuses. Company Envybox , for example, took spіvrobіtnikіv to Thailand;,
  • listen to the ideas and propositions of the spivrobitniks. If dissatisfaction is brewing in the team, people are whispering in the smoking rooms and discussing the authorities in a special listing - right filthy, the hour has come to change;
  • do not take the right one, I will be right, share information. As soon as the surplus has fallen - now, the need to tighten the paska and shukati ways to get new customers.

It dawned on me that to such kerіvnitstva and svіvrobіtniki will shy away. Aje all the people, and the good of the hour, the hour is more, the lower the salary is. Walton looked at the nature of the spivrobitniks not so richly: all the best for the clients, follow not for competitors, but for vitrates, to save money, and go not for the flow, but for the opposite.

Tsіkaviy point. It is necessary not only to love the client as to oneself - it is necessary to become a client, to penetrate into the brain and understand what you want. Always give a little more: a cashless filigree cavi, a coupon or a small gift, a discount on upcoming goods and so on.

I more:

  • be a witness to your idea, live in it, live it;
  • motivate supporters and partners;
  • speak honestly about problems;
  • holy skin success.

Pros of the book:

  • autobiography - no comments here. What can be more beautiful for the advice of a wise person about the goodness of life?
  • suschesnіst — dіya vіdbuvaєtsya kіlka desyatkіv rocіv that, the mechanisms and business processes were left by themselves;
  • literature - read a book one satisfactorily, it is more appropriate to conform to the format of “My Life”, spices with live stories;
  • vіdvertіst — zavzhd tsіkavo to honor, what a great person was in pobutі, in sim'ї. The author satisfies our cicacity, rozpovidayuchi, as if having become friends and waving some children, it was important to go against the leak and why it happened to see the right.

Minuses of the book: I didn't know, honestly

Sam Walton

How am I doing Walmart

translation H. Novak

Editor T. Gudkova

Technical editor N. Lisitsina

Corrector O. Bogachova

Computer layout Є. Vokhmintsev

lining artist I. Raskin


Copyright © 1992 The Estate of Samuel Moore Walton

© Novak Helena, 2003

© Vydannya Russian mine, translation, design. TOV "Alpina Publisher", 2012


Seen under license from Doubleday, reproduced by The Doubleday Broadway Publishing Group, reproduced by Random House, Inc.


All rights reserved. No part electronic version These books cannot be published in any form or by any means, including placement on the Internet and in corporate areas, for private and public discourse without the written permission of the copyright holder.


* * *

After reading this book, you:

Learn the history of creation and the development of one of the largest trading companies in the world of wust її of the founder.

Learn 10 rules for successful business management by Sam Walton.

Can you improve the quality of customer service and the satisfaction of the spokesmen.

Peredmova

I love you, friends. I'm Sam Walton, co-owner and president of Wal-Mart Stores. I guess you have already had a chance to buy in one of our stores. Or, perhaps, you have added shares of our company. As it is, you might already know that I am writing as the greatest diva, tim, that my Wal-Mart companions have achieved in the thirty years that we went through when we opened our first store here, on the pivnich-entrance of Arkansas. Tsі mіstsya I'm that my company dosі vvazhaemo my fatherland. It is important to believe that, having grown from one small shop, we grew up in the largest retail trade in the world. And from that hour it passed such a terribly rich hour.

For all the rest of the world, Wal-Mart vindicated the nameless guesses, the myths and the truth. I think that the saw was full of respect for my special financial rights, the respect that brought me, and my impersonal relatives, my life easier, even though I just ignoring it and all my strength, directing it to those that my life and everything went to Wal-Mart so, as required.

At the principle, and at once, everything goes, like before. Including hіba those who have already had a chance to fight cancer, that, perhaps, those who, when I was younger, did not become impeccable. In the rest of the hour a lot of people, including Helen and the children, the current cores of our company and making partners in the trade, are on me: mov, only I and no one else is guilty of spreading the world's history of Wal-Mart. And what suits me, all my life is closely related to our company and I need to take care of my work, not putting it right in my old age, while I can still work on it. The axis of why I am trying to tell the story more beautifully, borderline close to the real move, that you were with us, and I am convinced that there will be such a clique, funny and groaning, like a bula for all of us, and I will tell you the zoom b a small child of that spirit, with which they were pierced by everyone, creating their company. And more: most of all, I want to imagine that the shareholders played a great role in the right success achieved by the company.

Looking back, sorting through the underside of your life, trying to show yourself, like all the same, a whole picture was formed from these small mosaics, more and more comedy. I think that the skin should be wondrous, such a person, like me, is similarly busy and marvelous: even if I do not wake up to my thoughts, and I am not alive at all. Navpaki: my guiding spirit all life was neimoverna addiction to wrestling. She herself supported me afloat, zmushuyuchi live exclusively possible, future podia.

However, looking back, I realize that our history is a story about traditional principles that America has become a great country. Tse - a story about acceptance, risk, hard work, about knowing where you are right, and about the need to work everything is necessary in order to spend it there. This story is about faith in one's own idea, in spite of the unfamiliar ones, and about fidelity to one's ideals. And so, as I think, our history is a proof of the holistic vitality between what a simple hard worker can reach, just to give him the opportunity, to encourage him, and to give him an incentive to work on full strength. And just like that, Wal-Mart has become such a thing all at once: they just picked a bunch of people together to achieve unbelievable results. Nasampered us ce bulo tsikavo, marvelous. And the nevdovzі mi struck and all others, especially quiet, who, having respected that in America there are no more places like this, the shards of it became somehow folded and sensible.

The history of Wal-Mart is unique: there is no other such order that nothing like this has ever been done before. The axis of what is true, unfortunate rozpovid about її creation can help people, taking on the basis of your own principles, realizing the power of dreams.

1. We charge pennies

“One time in the night I threw myself, turned on my radio receiver and felt a statement about those that Sam Walton is the richest man in America. And I thought: “Well, Sam Walton. Adzhe vin started in my class!” I healed.

HELEN WILLIAMS, Great Reader of History and Rhetoric at Hickman Middle School, Columbia, Missouri

I'm guessing that for success I'll have to cry for success. I learned this lesson with the most important rank in the year 1985, when Forbes magazine called me "America's richest person." Well, well, you could easily reveal yourself, like the rest of the New York journalists and TV reporters start to chime in: “Who is this?” and “Are you alive?” We then found out that journalists and photojournalists began to flock to Bentonville. I think, in order to recognize me, stomping in the pool, full of pennies, like, for the їhnіmi manifestations, I had a boule, or else to marvel, like I smoke greatness, tovstі cigars like hundred dollar bills, at that hour, like broken girls, beaten on saving the fuse dances.

Honestly, apparently, I don’t know what the tsі panove was counting, but I’m not going to go home with them. The axis of the stench was filled with namingly hvilyuyuchi stories from my life, for example: I am sitting at the kerm of an old vantage, at the back of which there are clitins for my myslivsky dogs; I walk at Wal-Mart branded baseball shoes, I get my hair cut in the haircut of the city square. Somebody with a camera or a camera slithered over there and took a picture of me in a Peruvian armchair, and this picture was instructed in newspapers all over the country. In addition, my friends, we never dreamed that we would then fall on us with a fair flurry of calls and leaves from the earth's world with swindles about pennies. Deyakі prokhachі buli navіt vlas persona. I’m sorry that some of them asked for pennies for good right, there wasn’t a lot of money at once, it would have been a longing for a brainless, thoughtless projector to intrigue in the world, who wouldn’t come back to us for financial encouragement. I’ll guess one sheet of a woman’s name, I didn’t hesitate to write: “I always dreamed about houses for 100,000 dollars, but I couldn’t afford to bring such a one. Won't you give me pennies? Here are the dossi: they write to us or call us about a new car, pennies for a permit or a dentist, for everything that only falls into my mind.

I’m a kind-hearted person for a couple, don’t mind talking to passers-by on the streets. My squad Helen is also a friend of a comrade; Our life has always passed in the eyes of people, we did not shy away at all. However, at that moment, we all had a chance, that the bitterness of the stunned " richest people America" ​​destroys our entire way of life. We always tried to work like a slid, but here we didn’t rapt, we didn’t say anything, that we should pay for everything and everything. And all the existing journalists will call us home at any hour and be rude, sensing our mother. I was not fooled by those that everything I wanted to talk about to these people came down to the finances of my homeland. I didn’t know how to call Wal-Mart, and її ії ії ії ї ії ії ї ії ї ї ї ї ії ії її ії ії її ії ії ії ії ії ії ії ії ії ії ії ії ії ії ії їїї storіnі dіlії zhіttya і svіtі in our days. Prote їm to think on the thought did not subside, wanting to be favored by our company. Men has been wrapped in enemy, the representation of the representation of Masovoi іnformasi, and the same, the act of the Tipi-Strazit, they entered us with the nesting marshmallows, the shutters were traded in the Akhrahay, specialist in the Mittkiyas. . And if they still wrote about the company, then they turned everything upside down, or they just laughed at us.

Gobble up a book

Quote

“Because like Wal-Mart, if you want to spend one dollar rashly, it would cost our client's guts. Shchoraz, as if I wanted to save one dollar, we slipped one step ahead of the competitive struggle, and we were planning to spend it there ourselves.”

Sam Walton

About the book "Growed in America: how I created Wal-Mart"

About the number of Wal-Mart stores, and about creativity, about inspiration, courage, optimism and important work, which allowed the company to “settle” the world and become the leader of the world business. Superbly modest, but full of praise for his strengths and abilities, Sam Walton shares his warnings, honestly, she openly speaks about the “rules road traffic» in a great business.

Why is the book “Zrobleno in America” a good read

  • The author of the book, Sam Walton, in just a decade turned a small store near the center of a provincial town into the largest retail trade in the world.
  • This book is not just a history of success. This is his own assistant from the management of the trading business, writes by the right professional of his own.
  • She told the story of the creation of a prominent business as the first individual - borderline honest, hoarsely funny.

Who is this book for?

For managers and entrepreneurs involved in the organization of wholesale and retail trade, as well as for those who want to know how to inspire a great and successful business.

Who is the author

Sam Walton - unparalleled king of the retail trade of the XX century, co-founder and president of Wal-Mart.

Key understanding

Review of the book "How I created Wal-Mart"

The history of stores, so that we can start practicing for the Wal-mart brand, take our cob from the 60s. Sem Walton, the founder of the merezhі, simply and step by step rozpovіdє about those, how they chose goods, how they formed price policy, how they lived among competitors. Vіn vіdverto zіznєetsya, scho everything, scho vіn starting at home, having adopted vin from someone else. But still, everything was up to the new, why we don’t know anything at once.